·7 min read
The hard part was never the code
AI coding tools made prototypes almost free. Shipping a real product got harder, not easier. Here is the gap between a demo and a system, and where founders should actually spend now.
Product
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Insights
Field notes
Short, practical writing on what we're learning while shipping AI systems.
·7 min read
Adoption is not the achievement. The number is
More than half of UK firms now use AI, yet few can name the number it moved. Measurement, not adoption, is the line that now separates the businesses getting a return from the ones quietly wasting money.
Strategy
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·7 min read
The AI demo era is over. Most businesses haven't noticed yet
A lot of companies have an AI strategy. Fewer than one in four have AI actually running in production. That gap between the deck and the deployed is the most important story in business technology right now, and most organisations are on the wrong side of it.
Strategy
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·8 min read
The real AI shift happening right now is not the one everyone is talking about
The headlines are fixated on AI replacing jobs. The shift that actually matters is quieter and more immediately actionable: AI is moving from chat to action, and the businesses that understand what that means in practice are rebuilding what it costs to run an operation.
Strategy
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·9 min read
The EU AI Act just got delayed. Here is why that is not the free pass most businesses think it is.
EU lawmakers have pushed the high-risk AI compliance deadline back by 16 months. A lot of businesses exhaled. I understand the relief, but the architecture of the regulation is intact, August 2, 2026 is still a live date, and the technology was never the thing that got delayed.
Regulation
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·3 min read
Welcome to Forta Studio
Our new website is live. Here's who we are, what we stand for, and why we build the way we do.
News
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·6 min read
What an MVP is actually for
An MVP isn't a cheap version of your product. It's the fastest honest test of whether the product is worth building at all. Get that wrong and it's where the budget quietly disappears.
Product
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·8 min read
Four things we build into every AI system
Observability, safety, cost control, durability. Here's why they're not optional, and what happens when they get bolted on later.
Engineering
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·6 min read
What good looks like
Most conversations about AI start with the technology. The ones that work start with a problem worth solving. Here's the shape of an AI project that actually pays off, and how to tell early whether yours will.
Delivery
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·7 min read
AI agents, minus the hype
2026 is the year every vendor will sell you an "agent." Forecasts expect around 40% of enterprise apps to embed them, yet fewer than one in four companies has got one into production. Here's the honest version of what they can and can't do for a business your size.
Strategy
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·7 min read
Build, buy, or partner
MIT studied roughly 300 AI deployments and found that buying or partnering succeeds about three times as often as building from scratch. Here's how to tell which one your problem actually needs.
Strategy
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